An initial message to a new user who downloads the app. The message could offer a test drive, free sample, or content preview if available.
Pick of the week:
Highlight specific content with a link to more detail. This could be a recipe, a home décor idea or whatever the app features.
An offer to purchase a subscription or a single copy at a discounted price.
App of the week:
An alert to download a relevant app. This could be a non-magazine free app that you have or an app that you have found that is complementary to your product.
Create a message with a link to a short survey to gain insight into information you care about.
Sweepstakes and gifting:
Run a promotion to engage app users. A sweepstake or a chance to win a gift or prize creates excitement and engages.
Cross app promotion:
Promote another one of your apps to a similar demographic.
Send a message to renew when it cames time for renewal.
Offer a code, discount or gift to an app user who refers a friend that signs up for an annual subscription.
Promote goods from your advertisers:
Send an occasional message promoting your advertisers’ goods, particularly when they are on sale or it is a new product introduction.