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Director of Digital Marketing

Job Description

We are seeking a highly motivated Digital Marketing Manager that will plan, lead, and execute company-wide digital marketing and lead generation efforts including strategy, execution and optimization of performance across all digital channels – SEO, SEM, email marketing, retargeting, social and online advertising campaigns. This individual will be engaged in developing the organization’s cross-channel communication strategies as well as managing the day-to-day digital marketing initiatives.

We are looking for a creative person who will be responsible for developing and implementing a marketing plan to promote awareness nationally of our brand as well as drive business to our website.

This role is located in Chicago.

Essential functions

  • Work with leadership team to coordinate and direct the go to market strategy for Oplytic Sales
  • Work closely with editorial, content, project management, operations, audience development, and digital product development to execute existing and new digital opportunities and products.
  • Responsible for expanding existing customer distribution and sell through.
  • Be the thought leader in strategizing the integration of digital products and build new products.
  • Research potential markets and new business prospects; strategically and proactively develop and pursues potential revenue opportunities with both existing and new customers
  • Work to continually improve sales processes and customer service, maximizing the use of resources to achieve revenue goals and customer satisfaction.
  • Develop digital sales budget in conjunction with Sales Market Leaders for all new and existing digital products; monitors budget against performance to ensure that digital sales activities are within budget guidelines.

Qualifications

  • Bachelor’s Degree or related discipline.
  • 5 years of digital marketing management experience with a passion and experience for building people, product, and business
  • Individual must have a high degree of digital and technology skills in a sales environment; must be good with numbers and have the ability to analyze digital data to create a digital sales strategy.
  • Must have practical working knowledge of Facebook Business and Google Advertising Platforms
  • Clearly articulates, presents and promotes ideas, issues, brand positions and values before various audiences in professional settings such as trade shows, conferences and while performing company-related assignments.
  • Demonstrates the ability to identify and solve problems quickly, decisively, and independently.
  • Highly organized team player with strong attention to detail, strong interpersonal skills, and ability to manage multiple employee skill levels within a fast-paced environment.
  • Strong relationship builder both within the organization and with external partners.